About us

Welcome to the World’s Largest Forklift Marketplace.

We are Forklift International. We are the premier dealer network for used equipment, but we are much more than just a listing site. We are the engine that powers your sales.

With over 25 years of industry leadership and the largest independent marketplace in the world, we are the partner you need to accelerate your business.

What makes us different? We combine a relentless passion for sales with cutting-edge technology. We don’t just help you list machines—we help you dominate the market through digital innovation and efficiency.

years of industry knowledge

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verified dealers

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listings available

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users per year

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The key to our success?
We never stop evolving.

In recent years, we have grown far beyond simple forklifts without losing sight of our core focus. We have continuously expanded our marketplace into essential categories such as aerial work platforms, cleaning machines, attachments, batteries, and chargers.

To solidify our commitment to the U.S. market, we joined forces with Material Handling Wholesaler, the industry’s leading voice and trusted publication. With this combined industry knowledge, we deliver more than just machines—we deliver a digital sales engine to accelerate your business.

European Engineering, American Service.
The World's Largest Forklift Marketplace is now in the US.

Our History:

2001

The Foundation

We launched our first digital marketplace. At the time, the platform was an exclusive network for registered dealers to trade equipment efficiently—laying the groundwork for the global network we are today.

2007

Opening to the Public

To drive more leads to our dealers, we opened the marketplace to end-users. For the first time, customers could view dealer inventories and send direct purchase inquiries.

2007

Expansion of categories

In addition to forklifts, other equipment categories such as work platforms and cleaning machines could now also be advertised.

2009

Global Expansion

We rebranded to Forklift International and expanded our capabilities to support 17 languages. This pivotal step transformed a local network into a global player.

2012

Mobile Innovation

We launched the first version of our dedicated App for iOS and Android, allowing dealers to manage inventory and close deals from anywhere in the world.

2019

U.S. Strategic Expansion

A milestone year. We officially launched our U.S. operations through a strategic partnership with Material Handling Wholesaler. This alliance brought our digital "sales engine" to the American market, supported by Dean Millius and his team.

2020

Category Growth: Batteries & Chargers

Responding to market demand, we expanded our marketplace categories to include Chargers & Batteries, becoming a comprehensive resource for the electric material handling sector.

2024

Next-Gen Inventory Widget

We released our new inventory integration tool, allowing dealers to sync their stock to their websites in real-time. Using modern web technology, this "copy-paste" widget provides a highly customizable, native experience that keeps customers on your site longer.

2025

The AI Era

We integrated the first Artificial Intelligence tools into our dealer dashboard. These smart features help dealers automate descriptions, optimize inventory, and sell faster than ever before.

Built on Transparency, Driven by Partnership

Joining our platform means more than just listing machines; it means joining a global network designed for your success. We provide the tools you need to boost sales and access inventory at lower dealer-to-dealer rates.

Our goal is to make your work life easier through innovation. By utilizing smart technologies like AI-driven inventory management, we handle the heavy lifting so you can focus on your customers. We strive to create a marketplace defined by trust and transparency, ensuring that every interaction creates real, sustainable value for your dealership.

Who we are

How did it all begin?

It started with Hubert Mühldorfer and a passion for sales that has driven him since 1989. Hubert learned the trade from the ground up—starting as a forklift salesman, rising to sales manager, and founding Forklift International in 1998.

Today, the platform is Europe’s largest online marketplace for material handling equipment. But Hubert’s vision extends far beyond Europe. As a frequent visitor to the United States for decades, he has developed a deep appreciation for the American material handling community. His mission is simple: to empower American dealers with the same digital advantages and efficiencies that have already transformed the market in Europe.

Global Leadership Since 2017, Managing Directors Christoph Schmid and Oliver Regensdorfer have led the global operations of the Motus group. Based at our headquarters, they oversee the technology and support teams that serve dealers, importers, and manufacturers worldwide.

U.S. Strategic Leadership

While our technology is global, our market focus is local. To guide our expansion in the United States, we have partnered with Dean Millius, General Manager and Publisher of Material Handling Wholesaler.

With over 25 years of experience in the U.S. material handling industry, Dean acts as the bridge between our innovative marketplace technology and the specific needs of American dealers. His deep roots in the community ensure that Forklift International isn’t just an “import”—it is a platform built to serve the U.S. market with the highest standards of trust and industry knowledge.

We understand what truly drives this industry. With our experience, we’ll provide the roadmap to get your business exactly where you want it to be.

Hubert Mühldorfer

I’ve spent 25 years serving this industry, and I know what our dealers need to succeed. This partnership isn't just about software; it's about giving U.S. businesses a proven 'sales engine' to compete and grow in a digital-first world.

Dean Millius

Dean Millius

Group Publisher MHW

Christoph Schmid

CEO & Sales Specialist

Oliver Regensdorfer

CEO & IT Specialist

Hubert Mühldorfer

Founder & Entrepreneur

Customer feedback: Your opinion matters!

We use Forklift International to offer new and used material handling equipment and to purchase second-hand machines. The platform is user-friendly, provides excellent visibility, and helps us connect with customers and suppliers worldwide. The support team is always professional and responsive. A true recommendation for the industry!

I have worked in the forklift industry for over 30 years. I am known to a lot of industry portals. I consider Poftal Forklift.de to be the most professional and I always use it, (especially for dealers). In addition to its usefulness, its strong point is the service and the assistance of the support person Ms Jolanta Pawnuk. She is always available and helps to solve problems quickly.

We have been advertising here for many years and are very satisfied. The service, the layout of the site and the reach are all very good.

We have been using Forklift for about a year now and we are very satisfied with the cooperation. We are generating far more quality leads than from other platforms. Meanwhile we also have customers who have already bought several machines from us. It is very user-friendly and it's very easy to place advertisements. Little effort but big results

We have been working with this platform for many years and are completely satisfied with the service, reach and overall structure.

Very professional contact person! Everything works wonderfully. Thank you very much.

We are very satisfied with Forklift International! Communication with the staff is always friendly and straightforward. The vehicle entry forms are quick and easy to fill out. Overall, good service!

About us

The key to our success?
We never stop evolving.